4/7/2024 0 Comments 3d us population density mapGeoVille is also currently providing maps over the province of Shanghai in China. In light of the European Union’s expansion to the east, there is an increasing demand for geoinformation from this region to allow local and national businesses to make better informed decisions. Thus, EO-STAT is currently working to provide models for Eastern European countries, where the statistical data are sometimes fragmented not homogeneous. Information on ‘real-world population’ distribution is already available through EO-STAT for all of Austria with extensions in Germany, but the largest potential of the project is in regions and countries where limited information on population distribution is available. "Our service is like a pencil sharpener because it sharpens the data already available by using a model that compiles three layers of information." "Models based on zip code data, for example, make areas look uniform, but in reality within a community you will have, for instance, some high rise buildings, single family homes, some green areas, lakes and parks," Christian Hoffman of GeoVille said. Data provided by EO-STAT (EO derived information for sharpening socio-economic STATistics) makes the transition from the current population statistics to the ‘real-world’ population situation. Population data from zip codes has been used for decades to help companies reach their target audience, but that data has drawbacks because it standardises the information, conveying the erroneous impression of homogeneous population densities leading to misleading results. For instance, this information can be used to strategically choose a heavily-populated area in which to place a business in another country without ever placing a foot in the region. Companies can use this information to visualize the geographic location of potential target groups before implementing costly marketing campaigns and to envision future growth on a local or national scale. Geomarketing determines consumer profiles according to geographical zones based on market-specific data by using geographical information along with population and economic statistics.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |